Wednesday, September 25, 2013

Marketing’s key processes

Marketing’s key processes are: (1) opportunity identification, (2) new product development, (3) customer attraction, (4) customer retention and loyalty building, and (5) order fulfillment. A company that handles all of these processes well will normally enjoy success. But when a company fails at any one of these processes, it will not survive

Dr. Philip Kotler Answers Your Questions on Marketing


  1. Which megatrends do we have to consider for the future?
  2. In your books, you have pointed out that globalization, hyper-competition and the Internet reshape markets and businesses.  What effect are these dynamics having on marketing?
  3. What is Marketing?
  4. What would you consider among the chief misconceptions about effective marketing that are still operating in today’s companies.  Who isn't "getting" it?
  5. When did Marketing first appear?
  6. What is the mission of marketing?
  7. You say that marketing must play the lead role in shaping business strategy. Do you think that business executives are fully aware of the role that marketing can play in helping the company succeed? 
  8. You have said that if a company’s marketing department can’t propose any new opportunities, they should be fired.  But are there many good opportunities still left? 
  9. What significant business opportunities would you identify in the evolving economy? 


1. Which megatrends do we have to consider for the future?
The economic landscape has been fundamentally altered by technology and globalization.  Companies anywhere can now compete anywhere, thanks to the Internet and more free trade.
The major economic force is hyper-competition, namely companies are able to produce more goods than can be sold, putting a lot of pressure on price.  This also drives companies to build in more differentiation.  However, a lot of the differentiation is psychological, not real.  Even then, a company’s current advantage doesn’t last very long in an economy where any advantage can be copied rapidly. 
Companies must pay attention to the fact that customers are getting more educated and have better tools such as the Internet at their disposal to buy with more discrimination.  Power has been passing from the manufacturer to the distributor, and now is passing to the customer.  The customer is King.
2. In your books, you have pointed out that globalization, hyper-competition and the Internet reshape markets and businesses.  What effect are these dynamics having on marketing?
All three forces act to increase downward pressure on prices. Globalization means that companies will move their production to cheaper sites and bring products into a country at prices lower than those charged by the domestic sellers. Hyper-competition means that there are more suppliers competing for the same customer, leading to price cuts. And the Internet means that people can more quickly compare prices and move to the lowest cost offer. The marketing challenge, then, is to find ways to maintain prices and profitability in the face of these macro-trends. No country’s industry is going to hold on to its customers if it can’t continue to lead in offering the most value. And the answer has to be: better targeting, differentiation and branding.
At the same time, various world regions are becoming more integrated and more protective.  The members of a region are seeking preferential terms from the other members of the region.  But artificial trade preferences cannot last long against a substantial deterioration of value.

3. What is Marketing?
Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.
Marketing is often performed by a department within the organization. This is both good and bad. It’s good because it unites a group of trained people who focus on the marketing task. It’s bad because marketing activities should not be carried out in a single department but they should be manifest in all the activities of the organization.
In my 11th edition of Marketing Management, I describe the most important concepts of marketing in the first chapter.  They are: segmentation, targeting, positioning, needs, wants, demand, offerings, brands, value and satisfaction, exchange, transactions, relationships and networks, marketing channels, supply chain, competition, the marketing environment, and marketing programs.  These terms make up the working vocabulary of the marketing professional.
Marketing’s key processes are: (1) opportunity identification, (2) new product development, (3) customer attraction, (4) customer retention and loyalty building, and (5) order fulfillment.  A company that handles all of these processes well will normally enjoy success.  But when a company fails at any one of these processes, it will not survive.

4. What would you consider among the chief misconceptions about effective marketing that are still operating in today’s companies.  Who isn't "getting" it?
Marketing is a terribly misunderstood subject in business circles and in the public’s mind. Companies think that marketing exists to support manufacturing, to get rid of the company’s products. The truth is the reverse, that manufacturing exists to support marketing.  The company can always outsource its manufacturing. What makes a company is its marketing offerings and ideas.  Manufacturing, purchasing, R&D, finance and the other company functions exist to support the company’s work in the customer marketplace.
Marketing is too often confused with selling. Selling is only the tip of the marketing iceberg.  What is unseen is the extensive market investigation, the research and development of appropriate products, the challenge of pricing them right, of opening up distribution, and of letting the market know about the product.  Thus, Marketing is a far more comprehensive process than selling.
Marketing and selling are almost opposites. Hard sell marketing is a contradiction. Long ago I said: “Marketing is not the art of finding clever ways to dispose of what you make.  Marketing is the art of creating genuine customer value.  It is the art of helping your customers become better off.  The marketer's watchwords are quality, service, and value.”
Selling starts only when you have a product.  Marketing starts before there is a product.  Marketing is the homework the company does to figure out what people need and what the company should make.  Marketing determines how to launch, price, distribute and promote the product/service offering in the marketplace. Marketing then monitors the results and improves the offering over time. Marketing also decides when to end the offering.
All said, marketing is not a short-term selling effort but a long-term investment effort.  When marketing is done well, it occurs before the company makes any product or enters any market; and it continues long after the sale.

5. When did marketing first appear?
Marketing started with the first human beings.  Using the first Bible story as an example (but this was not the beginning of human beings), we see Eve convincing Adam to eat the forbidden apple.  But Eve was not the first marketer. It was the snake that convinced her to market to Adam.
Marketing as a topic appeared in the United States in the first part of the 20th century in the teaching of courses having to do with distribution, particularly wholesaling and retailing.  Economists, in their passion for pure theory, had neglected the institutions that help an economy function.  Demand and supply curves only showed where price may settle but do not explain the chain of prices all the way from the manufacturer through the wholesalers through the retailers.  So early marketers filled in the intellectual gaps left by economists. Nevertheless, economics is the mother science of marketing.
Marketing is more of a craft and profession than an art form.  The American Marketing Association and the British Chartered Institute of Marketing are independently working on professional credentials for professional marketing.  They believe that tests can be constructed that can distinguish between qualified marketers and phony marketers.
At the same time, many people will originate brilliant marketing ideas who are not trained marketers.  Ingvar Kamprad was not a marketer and yet his IKEA company is phenomenally successful in bringing good quality, low-cost furniture to the masses.  Creativity is a big part of marketing success and is not limited to marketers.
But science is also important to marketing.  Marketers produce interesting findings through marketing research, market modeling, and predictive analytics.  Marketers are using marketing models to make decisions and guide their investments. They are developing marketing metrics to indicate the impact of their activities on sales and profits. 
I would not say that marketing is more of an art, a craft or a science but rather that it has all these elements operating.

6. What is the mission of marketing?
At least three different answers have been given to this question.  The earliest answer was that the mission of marketing is to sell any and all of the company’s products to anyone and everyone.  A second, more sophisticated answer, is that the mission of marketing is to create products that satisfy the unmet needs of target markets. A third, more philosophical answer, is that the mission of marketing is to raise the material standard of living throughout the world and the quality of life. 
Marketing’s role is to sense the unfulfilled needs of people and create new and attractive solutions. The modern kitchen and its equipment provide a fine example of liberating women from tedious housework so that they have time to develop their higher capacities. 

7. You say that marketing must play the lead role in shaping business strategy. Do you think that business executives are fully aware of the role that marketing can play in helping the company succeed? 
CEOs tend to see marketing as a department that comes into play after the product has been made and the remaining job is to sell it.  We argue instead that marketing must be seen as setting the strategic direction for the firm.  Peter Drucker stated it well over thirty years ago:  “A company has only two basic functions: innovation and marketing.”

8. You have said that if a company’s marketing department can’t propose any new opportunities, they should be fired.  But are there many good opportunities still left? 
Granted that the absolute number of opportunities in an economy will vary with the business cycle and the technology cycle.  Opportunities will be scarcer during recessions and when new technologies have not yet emerged. 
But there are always opportunities!  Just look at the new products that continue to appear in catalogs such as Sharper Image or Innovation or Fascination. Any company with a product or service should be able to think of new ways to modify it, combine it, offer different sizes, or add new features or services. 
Not only can an offering be reshaped for different markets but the offering can also be seen in a new context.
I published Lateral Marketing (co-author Fernando Trias De Bes) which offers a creativity approach that differs from using vertical marketing (i.e., segmentation) to finding new ideas.  Vertical marketing works within a given market;   lateral marketing instead visualizes the product in a new context. Many examples can be cited. Today we can buy food at gas stations; we can do our banking in a supermarket; we can get access to a computer at cybercafes; we can take pictures with our cell phone; we can chew medical gum to ingest certain medicines in our body; we can eat cereal in the form of a candy bar. I can’t believe there aren’t opportunities.  I can only believe that some marketers lack the ability to see opportunities.  Marketing doesn’t have to fail during a recession, only marketers fail who lack an imagination.

9. What significant business opportunities would you identify in the evolving economy?
Here is my list of significant business opportunities:
  • Biotech (e.g., rational drug design, biometric measurement for security)
  • Mobile phones (e.g., micropayments through the phone, wireless devices)
  • Security (corporate and home security)
  • Niche businesses (e.g., a bank for Latinos)
  • Outsourcing
  • Storage systems
  • Automation (e.g., highway passes through toll gates)
  • Health care and medical devices
  • Robots



Saturday, July 6, 2013

This revolution, Not a Coup

  Long live my country
 " EGYPT "
Tahrir Square

Al-Athadia Palace 

Sunday, June 2, 2013

How to Customer Behavior Analysis and Segmentation Marketing Ideas

 Customer Behavior Analysis and Segmentation Marketing is a relatively old yet still effective means to reach out to your customers as well as potential markets. It is considered as a data driven marketing method as it is used to directly reach out to people with customer data analysis who would help in increasing your business profits. Knowing how to effectively conduct your Customer Behavior Analysis and Segmentation may greatly help improve your business bottom line.
There are different strategies that can be employed to undertake your Customer Behaviour Analysis and Segmentation Marketing campaign. But if ever they are effective for your business still remains to be tried out. The reason for this is because these different strategies don't always work for certain businesses. And also, there are certain trends that may develop over certain times that will help determine if the type of Customer Behaviour Analysis and Segmentation Marketing that you conduct would be effective or not.
Although there are different ways in which you can conduct your Customer Behaviour Analysis and Segmentation, there are certain things that prove to be common in all or most of them. And there are things that you can always improve to make them effective. Here are some of the Customer Behaviour Analysis and Segmentation Marketing ideas that you can try out to make your campaign effective enough to gain some response from your target audience.

Find out a certain idea that you can use for your Customer Behavior Analysis and Segmentation Marketing that you yourself would really be interested at. It may not necessarily concern how pretty your design will be. As long as you have a big and interesting idea to work with, you would be okay depending on how you develop it. In order to garner some response, Customer Behavior Analysis and Segmentation Marketing campaigns might need a big idea that appeal to your audience. You can use a good offer to elicit some response from them. This will easily help to motivate people to respond.
Make Words Count. One way to make your Customer Behavior Analysis and Segmentation Marketing campaign successful is by making the words you put in them count. Customer Behavior Analysis and Segmentation Marketing are just small enough usually to hold a limited number of words. It is important that you try to choose carefully the words that you put in them to effectively get your point across. This also includes the headlines that you use. Bear in mind that a passing glance is the opportunity that you should take advantage of. Your Customer Behavior Analysis and Segmentation should be able to catch their attention even though a glance from them would only take a couple of seconds. That is why your words on the Customer Behavior Analysis and Segmentation Marketing along with good design count a lot.

Experiment. No matter how many Customer Behavior Analysis and Segmentation Marketing marketing methods there may be, the only way to truly know if they work is by trying them yourself. You may try to get suggestions from other people you know who may have already tried them. But ultimately, it is how you would modify certain strategies that would work to cater to your own needs and that of your target audience. Only then can you be sure enough that your own Customer Behavior Analysis and Segmentation Marketing would work effectively for your business.

Saturday, April 27, 2013

Welcome to Egypt

Your Egyptian Adventure Awaits

We welcome you to Egypt, a land of eternal history and exotic culture. Your adventure begins with our recommended tour packages below. But don't be restricted to these, each of our guests are treated to personalized service. There are no buses, you will have your own personal car or van, so take your time, we won't leave without you.
Find a tour package below that most closely fits your desires and feel free to ask for customizations. Do you want to stay longer, or relax in a beach resort between tours, just ask. Your wish is our command

Major attractions

 Abu Simbel Temples
The celebrated tourist attractions of Egypt are the millennia-old monuments for which the Nile Valley is world famous. Principal among them are the Pyramids and Great Sphinx at Giza, the Abu Simbel temples south of Aswan and the Karnak Temple Complex and Valley of the Kings near Luxor. Cairo also boasts the Cairo Museum and the Mosque of Muhammad Ali Pasha and the coastal areas of Sinai Peninsula are very popular with visitors as well.[5]
  • Giza, 20 km southwest of Cairo, is the site of some of the most impressive and oldest (26th century BC) ancient monuments in the world, including a complex of ancient Egyptian royal mortuary and sacred structures, including the Great Sphinx, the Great Pyramid of Giza, and a number of other large pyramids and temples.
  • Saqqara, some 30 km south of Cairo is a vast, ancient burial ground which served as the necropolis for the Ancient Egyptian capital of Memphis. It features numerous pyramids, including the world's oldest standing step pyramid, as well as a number of mastabas.
  • Luxor, about 500 km south of Cairo, is the site of the ancient city of Thebes and has sometimes been called "the world's greatest open air museum". It includes the ruins of the temple complexes at Karnak and Luxor, which stand within the modern city. On the opposite side of the Nile River lie the monuments, temples and tombs on the West Bank Necropolis, which include the Valley of the Kings and Valley of the Queens.
  • Abu Simbel, about 850 km south of Cairo (near the Sudanese border) is an archaeological site comprising two massive rock temples originally carved out of a mountainside during the reign of Pharaoh Ramesses II (13th century BC). The complex was relocated in its entirety in the 1960s to avoid being submerged during the creation of Lake Nasser. They are now situated on an artificial hill made from a domed structure high above the Aswan High Dam reservoir.
  • Alexandria is a main summer resort, due to its beaches, ancient history and Museums, especially the Bibliotheca Alexandrina, a modern project based on reviving the ancient Library of Alexandria.
  • Sinai Peninsula- Sinai has become a tourist destination due to its natural setting, rich coral reefs, and biblical history. Most popular tourist destination in Sinai are Mount Sinai ("Jabal Musa") and St. Catherine's Monastery, which is considered to be the oldest working Christian monastery in the world, and the beach resorts of Sharm el-Sheikh, Dahab, Nuweiba and Taba.
  • Ain Sukhna, about 110 km east of Cairo has a number of beach resorts


Giza Pyramids
5,000 years ago, the pharaonic nation was founded in Egypt, and they were a sophisticated and civilized society. This nation left a very large amount of monuments and temples. Most of the reminders of this well known nation is preserved in Egypt. These monuments draw many tourists, who like to watch and appreciate these reminders, to Egypt.
Some of the well-known artefacts of ancient pharaonic civilization are: Pyramids: Perhaps the most known pyramids are the three pyramids of Giza, but there are more than 70 pyramids along the Nile. Beside the giant three pyramids is Sphinx, a lion-bodied guard of the pyramids. The pyramids were built more than 4,000 years ago in the eras of Kings Cheops, Kefren and Mykerinos. These three kings' bodies are buried in these enormous pyramids. The biggest pyramid, Cheops', is known as the Great Pyramid because it measues 145 meters tall. Touristic places beside the pyramids are The Solar Barque Museum, The Sphinx Complex and The Sphinx Sound and Light Show.
Saqqara Complex: The vast necropolis of Saqqara including Memphis is located 24 kilometers south of central Cairo. Memphis was founded in about 3000 BC by Menes, along with 11 other pyramids. Memphis was the administrative capital of ancient Egypt. You will find Zoser's funerary complex, Mereruka's tomb, and Serapeum. Serapeum is a large limestone structure and an amazing collection of mummified Apis bulls in gargantuan granite coffins of various kings such as King Teti
The valley of the Kings
Valley of the Kings in Thebes: The Valley of the Kings covers its secrets well. The grand pyramids of the earlier pharaohs were too tempting to attract stealers, so from the eighteenth to twentieth Dynasties, about 26 pharaohs built their tombs in the valley. Carving them into the eterning mountains, far from any messing hand. Famous tombs there belong to Tutankhamun, Ramses the Great and Tuthmosis III. This valley is located in Luxor.
There are other interesting tombs to see in the Valley of the Queens and nobles

Nile cruises

Nile Cruise Between Aswan And Esna, Egypt
Nile cruises may vary considerably, but typical Nile cruises are either three, four or seven nights. The shorter tours usually operate between Luxor and Aswan, while the longer cruises travel further north to Dendera, often offering day tours overland to more remote locations.
Old Nile Cruise
The usual cruise is aboard a Nile cruiser, often referred to as a floating hotel. Indeed, the better boats have most of the accommodations of a land based hotel, including small swimming pools, hot tubs, exercise rooms, nightclubs, good restaurants, stores and even small libraries. Many of the boats have dance areas with disco or even live entertainment, and most offer a variety of nightly shows. These might include cocktail parties, Nubian shows, belly dancers and whirling dervish, plays and even dress up parties where guests don traditional apparel.
A much more adventurous style of Nile cruise, very different from the floating hotels can be arranged aboard feluccas, Egypt's traditional Nile sailboat. Most felucca trips are short trips of several hours, but multi-day felucca cruises can be arranged aboard larger vessels traveling between Aswan and Luxor. The accommodations on a felucca are primitive. Tourist sleep in the open on deck and the sailors double as cooks.
Around the middle of April, locks on the Nile river are closed due to water levels, ultimate time for a Nile cruise is between October and mid April, when the weather is fairly cool, but the locks are all open. However, most cruise boats operate all year. If the locks are closed, cruise operators will arrange boats on either side of the locks, and a transfer must be made between boats.
Pricing, as with land hotels will also have a wide range, based on both the boat and the accommodations



Thursday, April 25, 2013


It's that time of the week...time for the Weekly Hump Day Marketing Joke!!

Friday, April 19, 2013

SWOT Analysis become SWOC Analysis

A plan of action or policy designed to achieve a major or overall aim is what formulate your strategy weather in Military, Business, Marketing or, even a game. Every Chief Marketing Officer or team looks over the findings and tailors a marketing plan, which she passes on to the advertising department or source so it can make a campaign for the product. If you’re a sole proprietor, the SWOT analysis is a a strategy development tool that can be helpful for not just your marketing plans but your business success altogether.

 So in war, the way is to avoid what is strong and to strike at what is weak. Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.

Tuesday, April 16, 2013

11 strategies to massively grow your network marketing business

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  • 7. of $10,000 per month then you should set smaller goals on your way there. Say, $3,000 per month after the first year, then $7,000 per month after the second year and finally $10,000 per month by the third year. A very important part of writing out this plan is to calculate what is required to get to your goal. So if you must filter through 20 people to get 1 ‘yes’, and that prospect is worth $50 per month to you, you will know how many yes’s you have to get per month to get to $3,000 per month in one year. Looks simple, but most people don’t do this kind of calculation and so they run their businesses with blind expectations. Knowing where you are going is one of the easiest ways to get there. 10. Continually Improve Your Skills COUNTDOWN To The Next Winner At its core, Network Marketing is really people management. If you don’t like dealing with people then this is not for you and you will not have network marketing success. 1 2 0 2 5 2 HOURS M I NU TES SEC O N DS You are always going to be in direct or indirect contact with people and so you should brush up on your people skills. *IMPORTANT: Enter Once and Be Eligible To Win Everyday NO Purchase Necessary. One of those skills that you’ll need to primarily focus on is your listening skills. Hurry and Submit Your Entry Now. CLICK HERE One of the most common downfalls of Network Marketers is that they talk too much and don’t listen enough. This applies to the majority of salespersons. You have to always take time to listen to the Email Marketing Leadsopen in browser PRO version Are you a developer? Try out the HTML to PDF API 
  • 8. customer because if you do – they will tell you what they are looking for! Here are some quick tips to improve your listening skills (particularly on the telephone): Constant Contact ® The Reliable Choice For Email Marketing. Stop talking and listen. That’s the toughest part. Learn to view things from the prospect’s position. Is your prospect a single mom struggling to make ends meet? Empathize and provide the solution. This is their “why” and the most important piece of information you must get Restate what the person tells you to be sure that you understand what they are saying. This also makes the other person feel “heard.” Never interrupt them while they are talking—another hard one. Ask a lot of questions for clarification but not to be confrontational. Avoid jumping to unnecessary conclusions and learn to “listen between the lines.” Smile! You’ll be surprised to see what this does to your tone of voice. 11. Stay Informed With The Industry There are many magazines to choose from and many books written on the subject of Network Marketing. As an “expert” in the field you should be able to speak of it in a professional way and be aware of the latest trends and technologies available to you. Think of how impressed your prospects will be when you can quote them the latest statistics. This helps you to build immediate credibility with your prospects. If you expect to make $20,000 per month, think about what other professionals with similar salaries had to endure before they reached that level, a doctor for example—years of medical schools, educational loans and internships! Don’t be cheap with your in browser PRO version Are you a developer? Try out the HTML to PDF API 
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Market research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy.[1] The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.[2]
Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.


Market research began to be conceptualized and put into formal practice during the 1920s, as an offshoot of the advertising boom of the Golden Age of radio in the United States. Advertisers began to realize the significance of demographics revealed by sponsorship of different radio programs.

Market research for business/planning

Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product. Peter Drucker believed[4] market research to be the quintessence of marketing.
There are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research.
For starting up a business, there are some important things:
  • Market information
Through Market information one can know the prices of different commodities in the market, as well as the supply and demand situation. Information about the markets can be obtained from different sources, varieties and formats, as well as the sources and varieties that have to be obtained to make the business work.
  • Market segmentation
Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, psychographic differences and gender differences. For B2B segmentation firmographics is commonly used.
Market trends are the upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with something completely new. In this case, you will have to derive the figures from the number of potential customers, or customer segments. [Ilar 1998]
Besides information about the target market, one also needs information about one's competitors, customers, products, etc. Lastly, you need to measure marketing effectiveness. A few techniques are:

Market Research for the Film Industry

It is important to test marketing material for films to see how an audience will receive it. There are several market research practices that may be used: (1) concept testing, which evaluates reactions to a film idea and is fairly rare; (2) positioning studios, which analyze a script for marketing opportunities; (3) focus groups, which probe viewers' opinions about a film in small groups prior to release; (4) test screenings, which involve the previewing of films prior to theatrical release; (5) tracking studies, which gauge (often by telephone polling) an audience's awareness of a film on a weekly basis prior to and during theatrical release; (6) advertising testing, which measures responses to marketing materials such as trailers and television advertisements; and finally (7) exit surveys, that measure audience reactions after seeing the film in the cinema.[6]


The term inbound marketing is sometimes used as an informal synonym for market research.[7] However, the newer sense has largely displaced it.

Financial performance

Top 9 of the market research sector 2009

From the Honomichl Top 50:
Rank Company Sales in 2009
(million USD)
Growth in %
1 Nielsen Company 9,056.0 2.6
2 Kantar Group - TNS, Millward Brown, BMRB, IMRB International and Ziment Group 4,692.0 2.5
3 IMS Health Inc. 1,958.6 8.5
4 GfK AG 1,397.3 5.4
5 Ipsos 1,077.0 6.5
6 Synovate 739.6 9.5
7 SymphonyIRI Group 665.0 6.6
8 Westat 425.8 0.8
9 Arbitron 400.0 5.9

Global market research turnover in 2009

Rank Continent Sales in 2009
(million USD) [8]
1 Europe 13,299 46%
2 North America 9,188 32%
3 Asia Pacific 4,480 15%
4 Latin America 1,486 5%
5 Middle East & Africa 492 2%


Thursday, April 11, 2013

Philip kotler " Marketing Professor and Consultant"

Marketing Management

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Kotler was born in Chicago. He received his master's degree at the University of Chicago (1953) and his PhD at Massachusetts Institute of Technology (1956), both in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Wednesday, April 10, 2013

Marketing mix

The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the sevenPs or eight Ps to address the different nature of services.

History The term marketing mix was coined in an article written by Neil Borden called “The Concept of the Marketing Mix.” He started teaching the term after he learned about it from an associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of ingredients"; one who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried.

 Producer-oriented model The marketer E. Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.



Tuesday, April 9, 2013

Traditional Publicity VS Content Marketing

is the process of communicating the value of a product or service to customers. It is a critical business function for attracting customer

From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers

Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.
There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plan