Welcome to Egypt

Your Egyptian Adventure Awaits

We welcome you to Egypt, a land of eternal history and exotic culture. Your adventure begins with our recommended tour packages below. But don't be restricted to these, each of our guests are treated to personalized service. There are no buses, you will have your own personal car or van, so take your time, we won't leave without you.
Find a tour package below that most closely fits your desires and feel free to ask for customizations. Do you want to stay longer, or relax in a beach resort between tours, just ask. Your wish is our command

Major attractions

 

 Abu Simbel Temples

The celebrated tourist attractions of Egypt are the millennia-old monuments for which the Nile Valley is world famous. Principal among them are the Pyramids and Great Sphinx at Giza, the Abu Simbel temples south of Aswan and the Karnak Temple Complex and Valley of the Kings near Luxor. Cairo also boasts the Cairo Museum and the Mosque of Muhammad Ali Pasha and the coastal areas of Sinai Peninsula are very popular with visitors as well.^[5]

• Giza, 20 km southwest of Cairo, is the site of some of the most impressive and oldest (26th century BC) ancient monuments in the world, including a complex of ancient Egyptian royal mortuary and sacred structures, including the Great Sphinx, the Great Pyramid of Giza, and a number of other large pyramids and temples.
• Saqqara, some 30 km south of Cairo is a vast, ancient burial ground which served as the necropolis for the Ancient Egyptian capital of Memphis. It features numerous pyramids, including the world's oldest standing step pyramid, as well as a number of mastabas.
• Luxor, about 500 km south of Cairo, is the site of the ancient city of Thebes and has sometimes been called "the world's greatest open air museum". It includes the ruins of the temple complexes at Karnak and Luxor, which stand within the modern city. On the opposite side of the Nile River lie the monuments, temples and tombs on the West Bank Necropolis, which include the Valley of the Kings and Valley of the Queens.
• Abu Simbel, about 850 km south of Cairo (near the Sudanese border) is an archaeological site comprising two massive rock temples originally carved out of a mountainside during the reign of Pharaoh Ramesses II (13th century BC). The complex was relocated in its entirety in the 1960s to avoid being submerged during the creation of Lake Nasser. They are now situated on an artificial hill made from a domed structure high above the Aswan High Dam reservoir.
• Alexandria is a main summer resort, due to its beaches, ancient history and Museums, especially the Bibliotheca Alexandrina, a modern project based on reviving the ancient Library of Alexandria.
• Sinai Peninsula- Sinai has become a tourist destination due to its natural setting, rich coral reefs, and biblical history. Most popular tourist destination in Sinai are Mount Sinai ("Jabal Musa") and St. Catherine's Monastery, which is considered to be the oldest working Christian monastery in the world, and the beach resorts of Sharm el-Sheikh, Dahab, Nuweiba and Taba.
• Ain Sukhna, about 110 km east of Cairo has a number of beach resorts

Pharaohs

Giza Pyramids

5,000 years ago, the pharaonic nation was founded in Egypt, and they were a sophisticated and civilized society. This nation left a very large amount of monuments and temples. Most of the reminders of this well known nation is preserved in Egypt. These monuments draw many tourists, who like to watch and appreciate these reminders, to Egypt.
Some of the well-known artefacts of ancient pharaonic civilization are: Pyramids: Perhaps the most known pyramids are the three pyramids of Giza, but there are more than 70 pyramids along the Nile. Beside the giant three pyramids is Sphinx, a lion-bodied guard of the pyramids. The pyramids were built more than 4,000 years ago in the eras of Kings Cheops, Kefren and Mykerinos. These three kings' bodies are buried in these enormous pyramids. The biggest pyramid, Cheops', is known as the Great Pyramid because it measues 145 meters tall. Touristic places beside the pyramids are The Solar Barque Museum, The Sphinx Complex and The Sphinx Sound and Light Show.
Saqqara Complex: The vast necropolis of Saqqara including Memphis is located 24 kilometers south of central Cairo. Memphis was founded in about 3000 BC by Menes, along with 11 other pyramids. Memphis was the administrative capital of ancient Egypt. You will find Zoser's funerary complex, Mereruka's tomb, and Serapeum. Serapeum is a large limestone structure and an amazing collection of mummified Apis bulls in gargantuan granite coffins of various kings such as King Teti

 

The valley of the Kings

Valley of the Kings in Thebes: The Valley of the Kings covers its secrets well. The grand pyramids of the earlier pharaohs were too tempting to attract stealers, so from the eighteenth to twentieth Dynasties, about 26 pharaohs built their tombs in the valley. Carving them into the eterning mountains, far from any messing hand. Famous tombs there belong to Tutankhamun, Ramses the Great and Tuthmosis III. This valley is located in Luxor.
There are other interesting tombs to see in the Valley of the Queens and nobles
  

Nile cruises

 

Nile Cruise Between Aswan And Esna, Egypt

Nile cruises may vary considerably, but typical Nile cruises are either three, four or seven nights. The shorter tours usually operate between Luxor and Aswan, while the longer cruises travel further north to Dendera, often offering day tours overland to more remote locations.

 

Old Nile Cruise

The usual cruise is aboard a Nile cruiser, often referred to as a floating hotel. Indeed, the better boats have most of the accommodations of a land based hotel, including small swimming pools, hot tubs, exercise rooms, nightclubs, good restaurants, stores and even small libraries. Many of the boats have dance areas with disco or even live entertainment, and most offer a variety of nightly shows. These might include cocktail parties, Nubian shows, belly dancers and whirling dervish, plays and even dress up parties where guests don traditional apparel.
A much more adventurous style of Nile cruise, very different from the floating hotels can be arranged aboard feluccas, Egypt's traditional Nile sailboat. Most felucca trips are short trips of several hours, but multi-day felucca cruises can be arranged aboard larger vessels traveling between Aswan and Luxor. The accommodations on a felucca are primitive. Tourist sleep in the open on deck and the sailors double as cooks.
Around the middle of April, locks on the Nile river are closed due to water levels, ultimate time for a Nile cruise is between October and mid April, when the weather is fairly cool, but the locks are all open. However, most cruise boats operate all year. If the locks are closed, cruise operators will arrange boats on either side of the locks, and a transfer must be made between boats.
Pricing, as with land hotels will also have a wide range, based on both the boat and the accommodations

 http://en.wikipedia.org/wiki/Tourism_in_Egypt

 

 

Marketo

It's that time of the week...time for the Weekly Hump Day Marketing Joke!!

SWOT Analysis become SWOC Analysis

http://thinkmarketingmagazine.com/index.php/swot-become-swoc/

A plan of action or policy designed to achieve a major or overall aim is what formulate your strategy weather in Military, Business, Marketing or, even a game. Every Chief Marketing Officer or team looks over the findings and tailors a marketing plan, which she passes on to the advertising department or source so it can make a campaign for the product. If you’re a sole proprietor, the SWOT analysis is a a strategy development tool that can be helpful for not just your marketing plans but your business success altogether.

 

 So in war, the way is to avoid what is strong and to strike at what is weak. Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.

11 strategies to massively grow your network marketing business

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Market research

Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy.^[1] The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.^[2]
Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

History

Market research began to be conceptualized and put into formal practice during the 1920s, as an offshoot of the advertising boom of the Golden Age of radio in the United States. Advertisers began to realize the significance of demographics revealed by sponsorship of different radio programs.

Market research for business/planning

Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product. Peter Drucker believed^[4] market research to be the quintessence of marketing.
There are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research.
For starting up a business, there are some important things:

• Market information

Through Market information one can know the prices of different commodities in the market, as well as the supply and demand situation. Information about the markets can be obtained from different sources, varieties and formats, as well as the sources and varieties that have to be obtained to make the business work.

• Market segmentation

Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, personality differences, demographic differences, technographic differences, use of product differences, psychographic differences and gender differences. For B2B segmentation firmographics is commonly used.

• Market trends

Market trends are the upward or downward movement of a market, during a period of time. The market size is more difficult to estimate if one is starting with something completely new. In this case, you will have to derive the figures from the number of potential customers, or customer segments. [Ilar 1998]
Besides information about the target market, one also needs information about one's competitors, customers, products, etc. Lastly, you need to measure marketing effectiveness. A few techniques are:

• Customer analysis
• Choice modelling
• Competitor analysis
• Risk analysis
• Product research
• Advertising the research
• Marketing mix modeling
• Simulated Test Marketing^[5]

Market Research for the Film Industry

It is important to test marketing material for films to see how an audience will receive it. There are several market research practices that may be used: (1) concept testing, which evaluates reactions to a film idea and is fairly rare; (2) positioning studios, which analyze a script for marketing opportunities; (3) focus groups, which probe viewers' opinions about a film in small groups prior to release; (4) test screenings, which involve the previewing of films prior to theatrical release; (5) tracking studies, which gauge (often by telephone polling) an audience's awareness of a film on a weekly basis prior to and during theatrical release; (6) advertising testing, which measures responses to marketing materials such as trailers and television advertisements; and finally (7) exit surveys, that measure audience reactions after seeing the film in the cinema.^[6]

Synonyms

The term inbound marketing is sometimes used as an informal synonym for market research.^[7] However, the newer sense has largely displaced it.

Financial performance

Top 9 of the market research sector 2009

From the Honomichl Top 50:

Rank	Company	Sales in 2009 (million USD)	Growth in %
1	Nielsen Company	9,056.0	2.6
2	Kantar Group - TNS, Millward Brown, BMRB, IMRB International and Ziment Group	4,692.0	2.5
3	IMS Health Inc.	1,958.6	8.5
4	GfK AG	1,397.3	5.4
5	Ipsos	1,077.0	6.5
6	Synovate	739.6	9.5
7	SymphonyIRI Group	665.0	6.6
8	Westat	425.8	0.8
9	Arbitron	400.0	5.9

Global market research turnover in 2009

Rank	Continent	Sales in 2009 (million USD) [8]	Share
1	Europe	13,299	46%
2	North America	9,188	32%
3	Asia Pacific	4,480	15%
4	Latin America	1,486	5%
5	Middle East & Africa	492	2%

 

Philip kotler " Marketing Professor and Consultant"

Marketing Management

http://www.2shared.com/document/iOXgOgUP/Philip_Kotler_-_Principles_Of_.html

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Kotler was born in Chicago. He received his master's degree at the University of Chicago (1953) and his PhD at Massachusetts Institute of Technology (1956), both in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Marketing mix

The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the sevenPs or eight Ps to address the different nature of services.

History The term marketing mix was coined in an article written by Neil Borden called “The Concept of the Marketing Mix.” He started teaching the term after he learned about it from an associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of ingredients"; one who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried.

 Producer-oriented model The marketer E. Jerome McCarthy proposed a four Ps classification in 1960, which has since been used by marketers throughout the world.

 

 

Traditional Publicity VS Content Marketing

  Marketing

is the process of communicating the value of a product or service to customers. It is a critical business function for attracting customer

From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers

Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.

There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plan